What are your opinions of the popular airline Southwest? Are they negative, positive, or up in the air? My personal opinion is that they are the best airline out there. When you think of an airline what are the qualities you look for? For me it would be flights that are on time, great staff on the flights, ease of booking, cheap flights, and the ease of changing flights if something happens. Reading this article on Southwest’s social media strategy and the lessons they hope you learn from it, I found to be very true to their brand and what they represent. Do they have problems within their organization… ABSOLUTLY. However, it is a matter of how the company handles them, and Southwest deals with the problems as they arise in a timely fashion.
The Main take-away this article offers are the “lessons” they list in regards to their social media strategy that has exploded in recent years.
1. Tap your employee’s interests and passions when writing your blog.
2. Be authentic when writing your blogs. Do not sugar coat what is there.
3. Tell stories that give the readers a better grasp on you or your company.
4. In social media you can do more with less if you are organized and focused on the task at hand.
5. Listen and be ready to respond to negative or positive situations fast.
6. “Think of your customers first, second, and last (the profits will follow).”
Read this article for the full details on Southwest's social media strategy.
Southwest Airlines and Social Media Strategy: 5 Lessons for Marketers Social Media Explorer
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